Iconic Moments at Edge: JLo & Michael B. Jordan for Coach

Known for its breathtaking skyline backdrop, Edge NYC has hosted some of the most recognizable campaigns in fashion and entertainment. One of the most memorable was the Coach Spring 2020 “Originals Go Their Own Way’ ad campaign featuring Jennifer Lopez and Michael B. Jordan. 

A Campaign Set Above the City 

For this shoot, Coach chose Edge as the stage for two of its global brand ambassadors. JLo and Michael B. Jordan brought star power to the sky deck, with the angled glass walls and open-air design framing both the campaign’s luxury aesthetic and the dynamism of New York City itself. 

See the campaign visuals here: The Cut Coverage of JLo & Michael B. Jordan Coach Campaign 

Edge: Where Fashion Meets the Skyline 

With its dramatic architecture and panoramic views, Edge is a sought-after location for major fashion houses and global campaigns. The Coach shoot with JLo and Michael B. Jordan exemplified how the space merges culture, celebrity and New York’s iconic energy into one unforgettable setting. 

See Michael B. Jordan at Edge. 

See JLo at Edge.